Tourism Fiji is going to re-launch its online global training program – Fiji Matai Specialist, to bring improved awareness about its new brand among the travel deals.
The news was announced by the Permanent Secretary, Ministry of Public Enterprises, Tourism & Communication and Civil Aviation, The Republic of Fiji – Elizabeth A Powell to TravelBiz Monitor. She said that Fiji tourism has recently undergone a re-brand with a new logo and motto. She also added that they are promoting in different countries like Australia that spending the holidays in Fiji is the place to be since Fijians are warm and friendly to everyone. The new slogan – ‘Where Happiness Finds You’ absolutely describes the country.
The new brand individuality replaces the old slogan. The online training program is part of a worldwide promotion campaign to educate the travel trade about the contributions of Fiji.
Pranav Kapadia, The Director of Global Destinations and Indian Representative for Tourism Fiji say that the online training program will get started in mid-2013 to build awareness about the tourist attractions.
Elizabeth A Powell also noted that Fiji would look to supervise the Bollywood film sector this year. Tourism Fiji will keenly support Film Fiji patter the Indian film industry. Fiji is a perfect location for film-makers with its charming locations. In addition, Fiji would offer a tax rebate up to 47 per cent for film shootings.
Compared to last year, Fiji has recorded 38 per cent growth in Indian tourists in the year 2012. Powell said that they have seen tremendous growth from the Indian market and hope to see the same this year too. Going forward Fiji will also increase its investments in India.