Tourism Australia and Singapore Airlines have joined together inviting British holiday makers on a national advertising campaign to experience Australia for the upcoming long trip.
The UK campaign goes on from 7th February 2013 to 7th March 2013. It uses online advertising and Television Ads like the global creative “There is nothing like Australia”.
The TV advert runs for 30 seconds and is estimated to reach 70 percent of the targeted audience. The ad showcases the award-winning service that is experienced in flying in comfort with highest quality and style onboard of Singapore Airlines.
The advertising creativity showcases UK’s wonderful wildlife, incredible coastal experiences and fantastic food and wine that motivate UK travelers to book their tickets.
The customers can avail benefits like free airport voucher6 and also Singapore Boarding Pass Privileges Programme7 on the travel, while the travel is available in both economy5 and business class.
Singapore Airlines has also come up with a range of value fares to its Australian destinations to support the latest campaign.