Tourism Malaysia along with Malaysia Airlines has organized a promotional event named Sales Mission to India in conjunction with South Asia Travel and Tourism Exchange (SATTE 2013) from 7th to 18th January 2013.The event was spread across Chennai, Kolkata, Mumbai and New Delhi and has been a huge success.
Trade dinners have been organized for local travel trade in each city. Presentations were held by selected Malaysian industry people to introduce new and exciting products. Business meets held in all 4 cities made an exceptional platform for the Indian travel agents to meet the product manufacturers, Malaysian hoteliers, tourism boards and tour operators.
The Director of South Asia, West Asia & Africa Division Zulkifly Md. Said was leading the Malaysian Delegation of 17 tour agents, 6 product owners, and 3 state governments together with Tourism Malaysia officials and 21 hotel operators to promote Malaysia as a preferred tourist destination.
Istana Budaya, a cultural troupe showcased Malaysia’s multi-cultural attractions such as traditional dances, tea making demonstration, local delicacies and batik painting.
India with a total of 690,849 tourists in 2010 is one of the top ten markets for Malaysia. The number increased to 693,056 in 2011. There was a growth of 2.6% with the number of tourists increasing to 514,926 in 9 months from January to September of 2012.
The directors also said the Malaysian Delegation is ready to support the partners in Tourism Malaysia offices at Chennai, Kolkata, Mumbai and New Delhi. He also said that they are targeting 780,000 tourists from India to Malaysia this year while overall tourism target is to achieve 36 million tourists with USD55 billion approximately in tourist receipts by the year 2020.
This promotional event was expected to increase the numbers drastically indicating a greater awareness of Malaysia as a perfect holiday destination.