Reed Travel Exhibitions (RTE) has announced the launch of its “Africa Travel Week” at Cape Town International Convention Centre (CTICC) which will start from 28 April and last till 3rd May, 2014.
It will comprise 3 co-located shows which are IBTM Africa, ILTM Africa and WTM Africa, encompassing Africa’s outbound and inbound markets for luxury tourism, general leisure travel as well as business/MICE travel sector under Reed Travel Exhibitions established portfolios of ILTM, IBTM and WTM.
After ILTM Africa’s successful launch earlier this year, this decision of creating an encompassing travel week definitely will make sure that Africa Travel Week turns out to be Africa travel industry’s leading global event.
Reed Travel Exhibitions MD Richard Mortimore stated that the company has been in search of opportunities in the country for quite some time and after the success of ILTM Africa there seems to be increasing opportunities to introduce global industry brands and make “Africa Travel Week” a big success.
He also added that Africa is a huge country and has varied diversity and these 3 brands will not only bring global attention to Africa but also increase its presence among leading source markets of the world.