The dates were announced by Reed Travel Exhibitions for a 3-pronged approach in hosting 3 key events for promoting African tourism at the same place and at the same time. Between April 28th and May 3rd, 2014, the “Africa Travel Week” will get staged in the city of Cape Town. The 3 events that got merged into one single week are IBTM Africa, ILTM Africa and WTM Africa. These 3 events will be showcasing the outbound and inbound travel, MICE sector, business travel, luxury travel and general leisure.
A unified platform is on the minds of Reed, who’re making sure that this event is a “MUST-VISIT” for anyone dealing with African travel and tourism.
Reed Travel Exhibition’s MD, Richard Mortimore was quoted in saying that the company has been busy for a while in exploring opportunities in this great continent and their first ILTM’s success urged them to add two more events in creating “Africa Travel Week”. They are also looking forward in making it a global event to promote African travel industry.
Africa’s sheer size and the diversity it brings to the table will enable the 3 brands to bring the entire world to this continent.